Welcome to your AVIP Retail Execution Guide
Winning in-store means winning in sales!
Welcome to your AVIP Retail Execution Guide
VAMPPS - Your everyday store checklist!
VOLUME
MERCHANDISING
AVAILABILITY
Volume is the actual KG’s that we sell to each customer, giving us a combined kg result at the end of each quarter.
AVAILABILITY
MERCHANDISING
AVAILABILITY
If its not on shelf, it cannot sell!
100% availability means that our products are always available.
PRICE
PERSUASION
MERCHANDISING
Price refers to the actual selling price of our products in store.
PROMOTION
PERSUASION
PERSUASION
A store must have promotions planned to ensure we create an opportunity for our product ROS and trial to improve.
PERSUASION
PERSUASION
PERSUASION
When you leave the store, who will be pushing sales on our brands, and why?
